04004ntm a22005897i 4500 000722911 CZ-PrVSE 20250608110309.0 m d cr n|||||||||| 250608s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Tkačik, Vladislav ISIS:133191 dis NFT TRŽIŠTĚ : VÝZVY UŽIVATELSKÉ ZKUŠENOSTI A POUŽITELNOSTI eng NFT Marketplaces : User Experience and Usability Challenges Vladislav Tkačik 2025 ?? stran : digital, PDF soubor Vedoucí práce: Karolina Anna Kania Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 Through the use of the Design Thinking process, this thesis explores the experiences of NFT artists within the NFT space, focusing on the challenges and opportunities they face while creating and selling artworks through NFT marketplace platforms. The study aims to uncover artists’ perspectives that can inform new opportunities for creating better NFT marketplace experiences. Through a series of seven semi-structured interviews with artists active in the NFT space, insights were gathered about their motivations, needs and goals, along with challenges and usability problems they face when creating and selling NFTs on these platforms. One of the key findings was that NFT artists struggle with community building, which they perceive as crucial for their success. Another finding revealed that they see NFT marketplaces primarily as sales intermediaries where the final step of the sale transaction happens, and they offer limited community engagement tools. Based on these findings, a key problem was identified regarding the lack of community- building tools. Various ideas to address this issue were explored, resulting in the development of an auction page prototype for the NFT marketplace KodaDot, which is a community-driven project operating in the Polkadot ecosystem. The design included features like emoji reactions, live chat with the artist, and a behind-the-scenes section to share the story behind the art. These ideas were tested with artists and collectors to see their usefulness and engagement. The feedback showed that simple interactions and direct artist connection can improve the overall user experience. Způsob přístupu: Internet vývoj informačních systémů [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Non-fungible tokens (NFT) artists NFT marketplace usability user experience art Design Thinking Kania, Karolina Anna ISIS:167671 ths Balata, Jan ISIS:160148 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/83125/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/83125 Hlavní práce https://insis.vse.cz/zp/83125/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/83125/posudek/oponent/85582 Oponentura https://insis.vse.cz/zp/83125/priloha/31156 Přiloha k práci https://insis.vse.cz/zp/83125/priloha/31157 Přiloha k práci https://insis.vse.cz/zp/83125/priloha/31158 Přiloha k práci https://insis.vse.cz/zp/83125/priloha/31159 Přiloha k práci https://insis.vse.cz/zp/83125/podrobnosti dc:identifier NEPOSILAT VSKP vse83125 250606 83125