03175ntm a22004937i 4500 000723206 CZ-PrVSE 20250601083247.0 m d cr n|||||||||| 250601s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Tsutskov, Konstantin ISIS:140174 dis From Online Cart to Chart : Analytics Maturity Model for Retail E-Commerce SMEs eng From Online Cart to Chart : Analytics Maturity Model for Retail E-Commerce SMEs Konstantin Tsutskov 2025 ?? stran : digital, PDF soubor Vedoucí práce: Ladislav Tyll Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby In this master’s thesis, a design‑oriented, qualitative approach is employed to develop a data analytics maturity model for small and medium‑sized online retailers. The theoretical section delivers a focused synthesis of peer‑reviewed sources, exposing cost, sector, and scale‑related assumptions that are not relevant for SMEs, indicating gaps in currently developed analytics maturity models. Building on that analysis, the study proposes the Retail‑E‑Commerce Analytics Maturity Model (RECAMM), which arranges five core dimensions—Data, Tools, Skills, Culture, Strategy—across five evolutionary stages. The practical section applies a case‑informed design: six expert interviews, drawn from diverse retail verticals, validate and refine proposed model. The study thus links resource‑based and diffusion‑of‑innovation theory with everyday SME constraints, showing that non‑linear, resource‑sensitive analytics paths are both observable and workable. The developed model provides a roadmap for SMEs, industry practitioners to foster analytics-driven decision-making to foster business growth. Future research could expand its application to other sectors, undertake quantitative validation, and explore regional variations. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Data analytics maturity Retail e-commerce Small and Medium-sized enterprises IT Management Tyll, Ladislav xx0115948 ths Pernica, Karel ISIS:80917 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/83184/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/83184 Hlavní práce https://insis.vse.cz/zp/83184/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/83184/podrobnosti dc:identifier NEPOSILAT VSKP vse83184 250526 83184