03004ntm a22005057i 4500 000723390 CZ-PrVSE 20250621144446.0 m d cr n|||||||||| 250621s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kuznetsov, Mikhail ISIS:163860 dis Nudge Theory in Action : A Strategic Approach to Strengthening Cybersecurity in Organizations eng Nudge Theory in Action : A Strategic Approach to Strengthening Cybersecurity in Organizations. Mikhail Kuznetsov 2025 ?? stran : digital, PDF soubor Vedoucí práce: Tanweer Ali Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 The purpose of this bachelor’s thesis is to explore the usage and of nudge theory as a means to address the growing cyber threats. The theoretical part establishes the basis for understanding of nudge theory and its applications, in particular in the field of cybersecurity. Then in the practical part it provides an analysis of interviews conducted with people whose work relates to cybersecurity and one with a nudge researcher done using the reflexive thematic analysis approach. During the interviews the respondents provided insights into the current state of nudging implementation, benefits, limitations and risks associated with nudges, addressed the criticism of the nudge theory and gave their forecasts about the future of nudges in cybersecurity. The thesis gives a detailed overview of the interviews, formulates practical recommendations stemming from the results of the interviews and establishes the areas for potential future research on this topic. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Nudge Theory Behavioral Economics Behavioral Interventions Cybersecurity Ali, Tanweer ISIS:167549 ths Kupec, Václav ISIS:137919 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/89252/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/89252 Hlavní práce https://insis.vse.cz/zp/89252/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/89252/posudek/oponent/84628 Oponentura https://insis.vse.cz/zp/89252/podrobnosti dc:identifier NEPOSILAT VSKP vse89252 250617 89252