02975ntm a22005177i 4500 000723433 CZ-PrVSE 20250608110309.0 m d cr n|||||||||| 250608s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Poulík, Jan ISIS:164658 dis Strategická analýza ČSOB eng Strategic Analysis of ČSOB / Jan Poulík 2025 ?? stran : digital, PDF soubor Vedoucí práce: Václav Kupec Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 Times are changing and nothing is as certain as before. The whole world is developing rapidly and from that arises the need to conduct a comprehensive analysis of one of the biggest and most established Czech banks. Československá obchodní banka a.s. must adapt their strategy accordingly, to accommodate for current events and this paper should assist in doing so. Main tools used in this thesis was the PESTEL analysis, Porters five forces analysis, Stakeholder analysis and lastly benchmarking with other competitors. As a final product a SWOT table was developed, gathering and applying previously obtained results. Based on the SWOT analysis, key suggestions were created to pinpoint the areas which should be a priority for ČSOB as of now. The results signed that ČSOB should focus on investing into AI technology, improve their marketing strategy or consider modifying their offered product portfolio. Under the assumption that ČSOB will be able to refine their mindset and adjust the strategical decisions to follow provided suggestions, only a bright future lies ahead. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas banking SWOT benchmarking PESTEL ČSOB Kupec, Václav ISIS:137919 ths Krause, Josef, 1978- ola2003201011 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/89684/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/89684 Hlavní práce https://insis.vse.cz/zp/89684/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/89684/posudek/oponent/86949 Oponentura https://insis.vse.cz/zp/89684/podrobnosti dc:identifier NEPOSILAT VSKP vse89684 250606 89684