03157ntm a22005177i 4500 000723435 CZ-PrVSE 20250608110309.0 m d cr n|||||||||| 250608s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Nekovář, Jiří ISIS:172481 dis Strategický Rozvoj a Konkurenceschopnost Nezávislé Hudební Firmy RoseStreet eng Strategic Development and Competitiveness of RoseStreet : An Independent Music Business Jiří Nekovář 2025 ?? stran : digital, PDF soubor Vedoucí práce: Václav Kupec Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis examines how RoseStreet, an independent music business, can develop strategically and remain competitive. It provides a comprehensive analysis of the company’s internal resources and external environment, and proposes strategies for sustainable growth and innovation. Using a qualitative case study approach, the study applies strategic frameworks (SWOT, VRIO, Porter’s Five Forces, and STP) to evaluate RoseStreet’s position. The analysis reveals that RoseStreet’s bundled service model, strong brand engagement, and agile team culture provide a competitive edge in serving independent artists. Growth is constrained by limited resources, service scalability and a reliance on its founder. Recommendations include developing scalable digital products to create recurring revenue streams, improving organizational effectiveness, and leveraging community elements to lead the growing independent artist market. The study concludes that with targeted innovation and proactive strategy, small creative businesses can compete in an industry dominated by global players. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Strategic Analysis Generation Z Entrepreneurship Independent Music Artists Music Business Service Productization Kupec, Václav ISIS:137919 ths Pernica, Karel ISIS:80917 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/89690/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/89690 Hlavní práce https://insis.vse.cz/zp/89690/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/89690/posudek/oponent/86945 Oponentura https://insis.vse.cz/zp/89690/podrobnosti dc:identifier NEPOSILAT VSKP vse89690 250606 89690