E-commerce Strategies in Fashion : Exploring the Correlation Between Psychological Pricing Techniques and Customer Satisfaction in the context of Impulsive Online Buying Behavior - Singh, Shubhangi (Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025, 2025)
Vedoucí práce: Tomáš Miklánek