02989ntm a22005057i 4500 000723922 CZ-PrVSE 20250621144446.0 m d cr n|||||||||| 250621s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Paing, Thae Thae ISIS:172489 dis Strategic Analysis of Bath & Body Works, Inc in the US market eng Strategic Analysis of Bath & Body Works, Inc in the US market / Thae Thae Paing 2025 ?? stran : digital, PDF soubor Vedoucí práce: Aleš Kubíček Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This bachelor’s thesis provides a comprehensive strategic analysis of Bath & Body Works, Inc., a leading American retailer specializing in personal care and home fragrance products. The primary objective of this study is to evaluate the company's internal resources, external environment, and strategic positioning in the increasingly competitive U.S. personal care market. The analysis is grounded in various strategic frameworks, including PEST, Porter’s Five Forces, SWOT, VRIO, and performance benchmarking, providing insights into the company’s strengths, weaknesses, opportunities, and threats. Findings highlight the impact of shifting consumer preferences, digital transformation, and operational restructuring following the company’s separation from L Brands in 2021. The thesis concludes with strategic recommendations for improving brand differentiation, supply chain localization, and personalized customer engagement to maintain sustainable growth and competitiveness in the evolving market. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Bath & Body Works U.S. market Strategic analysis Personal care industry Kubíček, Aleš vse2016919922 ths Pernica, Karel ISIS:80917 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/91153/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/91153 Hlavní práce https://insis.vse.cz/zp/91153/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/91153/posudek/oponent/86863 Oponentura https://insis.vse.cz/zp/91153/podrobnosti dc:identifier NEPOSILAT VSKP vse91153 250619 91153