03086ntm a22005177i 4500 000723984 CZ-PrVSE 20250608110309.0 m d cr n|||||||||| 250608s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kotliarenko, Taisiia ISIS:172678 dis Strategic Plan for international expansions of medical product ANESA eng Strategic Plan for international expansions of medical product ANESA / Taisiia Kotliarenko 2025 ?? stran : digital, PDF soubor Vedoucí práce: Aleš Kubíček Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This bachelor thesis focuses on developing recommendations for strategic international expansion for the unique patented medical device ANESA, produced in Ukraine. ANESA is a medical device for assessing an individual's health condition based on the analysis of the thermodynamic parameters of a body. The project includes two parts. The theoretical part reviews existing tools for foreign expansions, ways of market entry methods using external analysis (PESTEL), competitive analysis (Porter’s Five Forces Framework), and internal analysis (VRIO, SWOT). In the practical part, the strategy for entering the foreign market is formulated on the basis of the previously outlined analyses, with an emphasis on ANESA’s competitive advantage in the market. Furthermore, this part aims to showcase the significance of the company’s innovations to the global market. The conclusion forms strategic recommendations based on two previous parts, emphasizing the importance of aligning the company’s core values and mission with the demands of the foreign market. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Innovation Strategic plan Competitive Advantage International Markets Medical Device Kubíček, Aleš vse2016919922 ths Ali, Tanweer ISIS:167549 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/91273/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/91273 Hlavní práce https://insis.vse.cz/zp/91273/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/91273/posudek/oponent/86862 Oponentura https://insis.vse.cz/zp/91273/podrobnosti dc:identifier NEPOSILAT VSKP vse91273 250605 91273