03384ntm a22005297i 4500 000724138 CZ-PrVSE 20250621144446.0 m d cr n|||||||||| 250621s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Vachelová, Kristýna ISIS:168913 dis Replikace studie : Příliš roztomilé k jídlu: Zkoumání vlivu roztomilosti na maso eng Replication of a study : Too sweet to eat: Exploring the effects of cuteness on meat Kristýna Vachelová 2025 ?? stran : digital, PDF soubor Vedoucí práce: Petr Houdek Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis explores the psychological mechanisms that influence consumer decisions related to meat consumption, focusing on how the perceived cuteness of animals affects empathy and the willingness to eat meat. Building on previous research by Zickfeld et al. (2018), the study replicates and extends their experimental design within the cultural context of the Czech Republic. A total of 632 participants were randomly assigned to view images of lambs manipulated to appear either cute or neutral. Participants then rated the animal’s cuteness and angriness, we obtained their level of empathy, and willingness to consume lamb. Results confirmed the effectiveness of the cuteness manipulation and showed that participants in the cute condition reported significantly higher empathy than those in the neutral condition. While cuteness did not directly reduce willingness to eat meat, it had a significant indirect effect mediated by empathy. These findings align with previous studies and suggest that emotional responses (particularly empathy) play a crucial role in moral food decision-making. The thesis contributes to growing evidence on the emotional foundations of dietary choices and highlights the potential of using emotional appeals in ethical or sustainability campaigns targeting meat consumption. Způsob přístupu: Internet podniková ekonomika a management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas cuteness empathy animal ethics consumer psychology Czech Republic meat consumption Houdek, Petr, 1981- xx0074656 ths Say, Nicolas ISIS:158284 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/91797/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/91797 Hlavní práce https://insis.vse.cz/zp/91797/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/91797/posudek/oponent/87861 Oponentura https://insis.vse.cz/zp/91797/podrobnosti dc:identifier NEPOSILAT VSKP vse91797 250618 91797