03055ntm a22005177i 4500 000724184 CZ-PrVSE 20250920220214.0 m d cr n|||||||||| 250920s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Martineau, Paul ISIS:176613 dis Unbundling in the Low-Cost Airlines : Business Model Competitiveness and Customer’s Acceptance eng Unbundling in the Airline Industry : Profitability, Customer Perceptions, and Environmental Impact Paul Martineau 2025 ?? stran : digital, PDF soubor Vedoucí práce: Karel Pernica Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis investigates the performance, competitiveness, and customer acceptance of the unbundled business model used by low-cost carriers (LCCs) in the European airline industry. Combining a comprehensive literature review, case studies of Ryanair, EasyJet, and Wizz Air, and primary data analysis based on a survey of over 200 respondents, the study explores how strategic cost structures align with evolving passenger expectations. The findings reveal that while unbundling drives financial efficiency and operational flexibility, it also generates mixed levels of customer satisfaction and loyalty. Demographic factors such as age influence acceptance, but behavioural and perceptual variables play a more decisive role. The thesis concludes that the LCC model remains resilient, yet future competitiveness will depend on how airlines manage value perception, pricing transparency, and differentiated service delivery within a cost-optimized framework. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Low-Cost Carrier Unbundling Business Model Customer Acceptance Airlines Pernica, Karel ISIS:80917 ths Jurek, Martin ISIS:36135 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/92121/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/92121 Hlavní práce https://insis.vse.cz/zp/92121/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/92121/posudek/oponent/87820 Oponentura https://insis.vse.cz/zp/92121/priloha/32625 Přiloha k práci https://insis.vse.cz/zp/92121/podrobnosti dc:identifier NEPOSILAT VSKP vse92121 250913 92121