03150ntm a22005297i 4500 000725009 CZ-PrVSE 20250830133620.0 m d cr n|||||||||| 250830s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Habibli, Samir ISIS:165321 dis Startups and Digital Media : Gaining a Competitive Advantage eng Startups and Digital Media : Gaining a Competitive Advantage Samir Habibli 2025 ?? stran : digital, PDF soubor Vedoucí práce: Jan Černý Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 Startups are increasingly using digital media in the digital age to build their brands, engage with customers, and gain a competitive advantage. This thesis explores how Azerbaijani startups are using digital platforms such as digital media and digital advertising to be more competitive in a market. The study uses a qualitative methodology that includes a practical experiment using Hellojob.az, a growing Azerbaijani business platform, and semi-structured interviews with representatives from seven startups across industries. In addition to identifying key platforms, the study examines the role of digital media in startup strategies and analyzes opportunities and challenges in the Azerbaijani entrepreneurial ecosystem. While the findings are region-specific, they provide insightful insights for startups in the region looking to successfully leverage digital media. The thesis concludes with tactical recommendations for business owners looking to enhance market positioning and expansion through creative use of digital media. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Startups Competitive Advantage Digital Media Social Media Marketing Černý, Jan ISIS:116092 ths Potančok, Martin vse20201071395 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/82419/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/82419 Hlavní práce https://insis.vse.cz/zp/82419/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/82419/posudek/oponent/86569 Oponentura https://insis.vse.cz/zp/82419/priloha/32307 Přiloha k práci https://insis.vse.cz/zp/82419/priloha/32308 Přiloha k práci https://insis.vse.cz/zp/82419/podrobnosti dc:identifier NEPOSILAT VSKP vse82419 250826 82419