03418ntm a22005057i 4500 000725116 CZ-PrVSE 20250920220214.0 m d cr n|||||||||| 250920s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Miková, Linda ISIS:179813 dis Role Digitální Diplomacie Britské Královské Rodiny eng The Role of the British Royal Family's Digital Diplomacy / Linda Miková 2025 ?? stran : digital, PDF soubor Vedoucí práce: Jana Peterková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis explores how the British Royal Family uses social media as a tool of digital diplomacy to project soft power in the 21st century. Focusing on official Instagram and X (Twitter) accounts in 2024, it explores the communication strategies of King Charles III and Queen Camilla with those of the Prince and Princess of Wales. Through content and discourse analysis, the research identifies key themes, rhetorical strategies, and patterns of engagement, guided by Nye’s concept of soft power and Cull’s framework of public diplomacy. The findings reveal that while the King and Queen emphasize tradition, ceremonial function, and institutional continuity, the Prince and Princess adopt a more personal, emotionally resonant tone that fosters stronger public engagement and relatability. The analysis also shows that the Royal Family subtly promotes political values and cultural identity, acting as a symbolic, apolitical representative of the UK on the global stage. Despite lacking formal policy power, their digital presence contributes to the UK's international image and legitimacy. This thesis concludes that soft power in the digital era increasingly depends on narrative construction, emotional appeal, and personal credibility, rather than institutional authority. The study contributes to emerging research on symbolic actors in digital diplomacy and the evolving nature of public engagement in soft power projection. Způsob přístupu: Internet international and diplomatic studies [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas digital diplomacy soft power public diplomacy British Royal Family Peterková, Jana, 1971- mzk2004265372 ths Trávníčková, Zuzana, 1977- js20061013015 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/88890/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/88890 Hlavní práce https://insis.vse.cz/zp/88890/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/88890/posudek/oponent/88224 Oponentura https://insis.vse.cz/zp/88890/podrobnosti dc:identifier NEPOSILAT VSKP vse88890 250904 88890