Westwood, John. How to write a marketing plan: define your strategy, plan effectively and reach your marketing goals. Eighth edition. London: Kogan Page, 2025. ix, 179 stran. Creating success.
Westwood, J. (2025). How to write a marketing plan: Define your strategy, plan effectively and reach your marketing goals (Eighth edition.). London ; New York: Kogan Page.
Styl ChicagoWestwood, John. How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. Eighth edition. London ; New York: Kogan Page, 2025.
Citace podle MLAWestwood, John. How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals. Eighth edition. London ; New York: Kogan Page, 2025.
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