03462ntm a22005777i 4500 000726368 CZ-PrVSE 20250920220214.0 m d cr n|||||||||| 250920s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Bojcovová, Andrea ISIS:170868 dis Dopad greenwashingu v oblasti udržitelných financí na výkonnost akcií eng The Impact of Greenwashing in Sustainable Finance on Stock Performance / Andrea Bojcovová 2025 ?? stran : digital, PDF soubor Vedoucí práce: Petr Teplý Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta financí a účetnictví, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This bachelor thesis examines the phenomenon of greenwashing in the context of sustainable finance and its effect on stock performance. The thesis is divided into three parts. The first part provides a theoretical overview, outlining the origins of sustainable finance, defining greenwashing, and presenting key regulations addressing it across various regions. The second part focuses on empirical analysis through two case studies: the impact of greenwashing allegations against HSBC in the banking sector, and several environmental controversies involving Shell in the oil and gas sector. Both analyses use market data and quantitative methods to test three hypotheses concerning the role of regulation, the impact on investor confidence, and differences in short- and long-term stock performance. For both analyses, Refinitiv market data, Excel and advanced visualisations created in Microsoft Power BI were used. For better reading and grammatical correctness, this document was partially edited using AI tools like OpenAI's ChatGPT and Google's Gemini. The findings show that greenwashing can significantly reduce investor trust and short-term financial performance, while genuine and transparent sustainability practices can help restore market stability. Způsob přístupu: Internet bankovnictví a pojišťovnictví [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas oil and gas sector sustainable finance ESG investor confidence stock performance Greenwashing regression analysis event study methodology abnormal returns banking sector Teplý, Petr, 1977- mzk2008486526 ths Škrabka, Jan ISIS:143287 opn Vysoká škola ekonomická v Praze. Fakulta financí a účetnictví kn20010709398 dgg https://insis.vse.cz/zp/91948/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/91948 Hlavní práce https://insis.vse.cz/zp/91948/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/91948/posudek/oponent/88585 Oponentura https://insis.vse.cz/zp/91948/podrobnosti dc:identifier NEPOSILAT VSKP vse91948 250904 91948