02636nam a22005417i 4500 000726910 CZ-PrVSE 20251030152740.0 ta 251015s2025 xr a fr 001 0 eng d cnb003710948 978-80-246-5996-1 (brožováno) (OCoLC)1568021450 ABA006 cze ABA006 ABA006 rda 796 Sport. Hry. Tělesná cvičení Konspekt 20 796 Athletic and outdoor sports and games Conspectus 20 796/799 MRF_2003 796.062:658.8 MRF_2003 658.8:005.21 MRF_2003 (437.3) MRF_2003 (048.8:082) MRF_2003 796.0ČÁS Čáslavová, Eva, 1951- xx0001773 aut Trends in sports marketing / Eva Čáslavová et al. First edition Prague : Charles University, Karolinum Press, 2025 152 stran : ilustrace text txt rdacontent bez média n rdamedia svazek nc rdacarrier Obsahuje bibliografické odkazy a rejstřík The book Trends in Sports Marketing explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of sports celebrities in promoting brands and events. The final chapter highlights innovations in sports services and customer participation. This insightful publication offers valuable knowledge for professionals and enthusiasts navigating the ever-changing sports marketing landscape. https://karolinum.cz/en/books/caslavova-trends-in-sports-marketing-31979 sporty ph943757 czenas sportovní marketing ph996064 czenas strategický marketing ph116292 czenas Česko ge128065 czenas kolektivní monografie fd501537 czenas sports eczenas sports marketing eczenas strategic marketing eczenas Czechia eczenas collective monographs eczenas 010633123 Univerzita Karlova, nakladatelství Karolinum Karolinum PSTUD F239139 N:P 3142377442 20251015 796.0ČÁS 81 62562 UEP01 BOOK Studovna Žižkov na 1 měsíc UEP01 20251104