03408ntm a22005417i 4500 000727626 CZ-PrVSE 20260201122909.0 m d cr n|||||||||| 260201s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Balabayova, Leyla ISIS:179808 dis Vliv gamifikace na uživatelské zapojení a motivaci ve fitness aplikacích eng The Impact of Gamification on User Engagement and Motivation in Fitness Apps / Leyla Balabayova 2025 ?? stran : digital, PDF soubor Vedoucí práce: František Sudzina Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2026 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2026 This thesis examines how gamification supports motivation and long-term engagement in mobile fitness apps. Building on Self Determination Theory, Flow Theory, Goal Setting Theory, and user experience principles, it analyzes OnlyFits, a fitness platform that combines structured workout plans with tracking and social features. Survey data from active users were used to test a motivational model linking gamification, psychological mechanisms, and engagement. Results indicate that gamification fosters engagement mainly through competence and relatedness satisfaction, flow experiences created by balanced challenge and skill, and clear goal structures with frequent feedback. Autonomy played a limited role in this structured environment. Usability acted as a basic requirement but did not predict motivation once gamification was considered. Flow and goal setting functioned as central mediators, and competence moderated the strength of gamification effects. The study offers an integrated framework showing how need fulfilment, experiential absorption, and goal regulation work together to support intrinsic motivation in fitness apps. It also provides design guidance that prioritizes adaptive feedback, meaningful social interaction, and progressive challenge to promote sustained behaviour change. Způsob přístupu: Internet data and business [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Gamification Flow Theory Goal-Setting Theory User engagement Intrinsic motivation Fitness applications Self-Determination Theory Sudzina, František ISIS:137922 ths Ziaei Nafchi, Majid ISIS:152610 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/90086/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/90086 Hlavní práce https://insis.vse.cz/zp/90086/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/90086/posudek/oponent/85392 Oponentura https://insis.vse.cz/zp/90086/podrobnosti dc:identifier NEPOSILAT VSKP vse90086 260116 90086