03069ntm a22004697i 4500 000727638 CZ-PrVSE 20251207104409.0 m d cr n|||||||||| 251207s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Bäuml, Christof ISIS:154350 dis Rámec versus realita : Kvalitativní případová studie adaptace Scrumu B eng Framework Meets Reality – A Qualitative Case Study on the Adaptation of Scrum Beyond Software Development / Christof Bäuml 2025 ?? stran : digital, PDF soubor Vedoucí práce: Tomáš Sadílek Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis examines how Scrum is implemented outside of software development and adapted to diverse organizational and industry-specific conditions. The aim was to identify key patterns of adaptation and to understand their underlying drivers. The methodological basis is a qualitative analysis of four case studies from the fields of marketing, sales, mechanical engineering, and product development. The findings reveal that Scrum was modified in all investigated cases, particularly regarding roles, artifacts, and events. Common adjustments included the delegation of Product Owner responsibilities, the absence of cross-functionality, context-specific changes to backlogs and sprint goals, as well as modified review and planning processes. Successful implementations were observed especially where the Scrum framework was deliberately aligned with organizational structures, cultural contexts, and product requirements. Beyond the analyzed cases, additional factors were identified that can facilitate the introduction process. This study contributes to a deeper understanding of Scrum’s transferability to non-technical domains and demonstrates that the framework can serve as a flexible structure outside of IT when consciously and contextually adapted. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Scrum Agile Methods Framework Adaptation Non-Software Contexts Sadílek, Tomáš ISIS:115983 ths Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/93854/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/93854 Hlavní práce https://insis.vse.cz/zp/93854/podrobnosti dc:identifier NEPOSILAT VSKP vse93854 251206 93854