04811nam a22006377i 4500 000727674 CZ-PrVSE 20260119094539.0 ta 251202s2026 xxkac fr 001 0 eng d 978-1-3503-8467-5 (brožováno) 978-1-3503-8468-2 (vázáno) (OCoLC)1451097824 ABA006 cze ABA006 ABA006 rda xxk xxu ii at 76 Grafické umění. Grafika Konspekt 21 658 Řízení a správa podniku Konspekt 4 658 General management Conspectus 4 760 Graphic arts, printmaking and prints Conspectus 21 658.626 MRF_2014 766:655 MRF_2014 005:658.626 MRF_2014 005.336 MRF_2003 [766:655]-051 MRF_2014 (410) MRF_2003 (048.8) MRF_2003 658.6PRE Preston, David vse20261284940 aut The development of corporate design : brand identity, graphic design and professionalism in post-war Britain / David Preston First published London ; New York ; Oxford ; New Delhi ; Sydney : Bloomsbury Visual Arts, 2026 xiv, 254 stran : ilustrace, portréty text txt rdacontent bez média n rdamedia svazek nc rdacarrier Obsahuje bibliografické odkazy a rejstřík Chronicling the emergence of brand consultancy, this book explores how the development and proliferation of brand identity systems transformed the working methods and ideals of practicing graphic designers working in post-war Britain. Practitioners in Britain were at the forefront of efforts to transform corporate identity design into a recognised practice with its own codified methods. Focussing particularly on the British experience, the book also draws on the influences and developments in this formative era in other countries, including the US and Germany. During this period designers were struggling with two conflicting paradigms - the socially motivated, free spirited artist-designer and the design entrepreneur as corporate agent. David Preston uses three key design agencies as the springboard to explore this foundational period in the history of graphic design labour practices - the practical rationality of Hans Schleger & Associates, the systematic methods of Henrion Design Associates and the Design Research Unit and their design manual as an instrument of control. These design agencies created some of the most striking and successful brand identities of the era - the KLM logo, the British Rail double arrow, the John Lewis branding of the 1960s, Glenfiddich's iconic triangular bottle, the Post Office's house style, the National Theatre logo and many more. The case studies look at the power at play, how branding became systematic, the struggle between motives and standards, and draws on first-hand interviews with key actors and archival material. A valuable contribution to our understanding of British post-war graphic design and the history of branding. https://www.bloomsbury.com/uk/development-of-corporate-design-9781350384675/ Kniha mapuje zrod a proměnu firemního designu v poválečné Británii. Autor ukazuje, jak se z grafického designu postupně stala profesionální disciplína s kodifikovanými metodami a jak vzestup brand identity změnil práci grafických designérů. Zaměřuje se na klíčové britské agentury – například Hans Schleger & Associates, Henrion Design Associates či Design Research Unit – a jejich systematické přístupy k tvorbě korporátní identity. Publikace přináší případové studie ikonických značek, jako je KLM, British Rail nebo John Lewis, a odhaluje napětí mezi uměleckou svobodou designéra a požadavky korporátního prostředí. obchodní značky ph166532 czenas grafický design ph116550 czenas řízení značky ph205089 czenas identita organizace ph180949 czenas grafičtí designéři ph1281708 czenas Velká Británie ge134525 czenas monografie fd132842 czenas brand name products eczenas graphic design eczenas brand management eczenas corporate identity eczenas graphic designers eczenas Great Britain eczenas monographs eczenas 010728478 PSTUD F239309 N:P 3142377595 20251202 658.6PRE 81 62801 UEP01 BOOK Studovna Žižkov na 1 měsíc UEP01 20260120