<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>03560ntm a22005177i 4500</leader>
  <controlfield tag="001">000728102</controlfield>
  <controlfield tag="003">CZ-PrVSE</controlfield>
  <controlfield tag="005">20260315164443.0</controlfield>
  <controlfield tag="006">m        d</controlfield>
  <controlfield tag="007">cr n||||||||||</controlfield>
  <controlfield tag="008">260315s2025    xr     fsbm   000 0 eng d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">ABA006</subfield>
   <subfield code="b">cze</subfield>
   <subfield code="c">ABA006</subfield>
   <subfield code="d">ABA006</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Nedbálková, Jiřina</subfield>
   <subfield code="%">ISIS:188200</subfield>
   <subfield code="4">dis</subfield>
  </datafield>
  <datafield tag="242" ind1="1" ind2="0">
   <subfield code="a">Development of AdGame :</subfield>
   <subfield code="b">AI driven final overview of game scenarios</subfield>
   <subfield code="y">eng</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Development of AdGame :</subfield>
   <subfield code="b">AI Driven Final Overview of Game Scenarios</subfield>
   <subfield code="c">Jiřina Nedbálková</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="0">
   <subfield code="c">2025</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">?? stran :</subfield>
   <subfield code="3">digital, PDF soubor</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Vedoucí práce: Filip Vencovský</subfield>
  </datafield>
  <datafield tag="502" ind1=" " ind2=" ">
   <subfield code="a">Závěrečná práce - Institut celoživotního vzdělávání (MBA)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2026</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Obsahuje bibliografii</subfield>
  </datafield>
  <datafield tag="516" ind1=" " ind2=" ">
   <subfield code="a">Textový (vysokoškolská kvalifikační práce)</subfield>
  </datafield>
  <datafield tag="518" ind1=" " ind2=" ">
   <subfield code="a">Rok obhajoby 2026</subfield>
  </datafield>
  <datafield tag="520" ind1="3" ind2=" ">
   <subfield code="a">This thesis addresses the challenge of enhancing the educational value of AdGame, a business simulation used at the Prague University of Economics and Business for developing analytical and managerial competences. The project focuses on designing and implementing a functional prototype of a web application that generates an AI-driven final overview of game scenarios. A Large language model (LLM) was employed to translate quantitative data into structured narrative commentary, providing lecturers with immediate, clear, and consistent feedback material for students. The development included the creation of a data dictionary, data model, structured analytical processes, and a Streamlit-based dashboard. The prototype was validated through practical tests in the MBA programme, including a comparison between lecturer-written and AI-generated summaries. Results confirmed the feasibility and pedagogical relevance of the approach, with lecturers rating the solution highly for clarity, timeliness, and usefulness. Despite limitations, such as the reliance on private technical resources and prototype status, the solution demonstrates potential for integration into the production environment and scalability into executive education and corporate training. The research contributes to the field of learning analytics by demonstrating how artificial intelligence can enrich feedback, reduce lecturer workload, and strengthen business education.</subfield>
  </datafield>
  <datafield tag="538" ind1=" " ind2=" ">
   <subfield code="a">Způsob přístupu: Internet</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">AdGame</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">LLM</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">AI</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
   <subfield code="a">Artificial Intelligence in Education</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Vencovský, Filip</subfield>
   <subfield code="7">mzk2015883325</subfield>
   <subfield code="4">ths</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Holub, Jan</subfield>
   <subfield code="%">ISIS:134595</subfield>
   <subfield code="4">opn</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
   <subfield code="a">Vysoká škola ekonomická v Praze.</subfield>
   <subfield code="b">Fakulta informatiky a statistiky</subfield>
   <subfield code="7">kn20010709399</subfield>
   <subfield code="4">dgg</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786/podrobnosti</subfield>
   <subfield code="y">VŠKP v InSIS</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786</subfield>
   <subfield code="y">Hlavní práce</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786/posudek/vedouci</subfield>
   <subfield code="y">Hodnocení vedoucího</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786/posudek/oponent/89604</subfield>
   <subfield code="y">Oponentura</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786/priloha/32997</subfield>
   <subfield code="y">Přiloha k práci</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786/priloha/32998</subfield>
   <subfield code="y">Přiloha k práci</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786/priloha/32999</subfield>
   <subfield code="y">Přiloha k práci</subfield>
  </datafield>
  <datafield tag="999" ind1="4" ind2="0">
   <subfield code="u">https://insis.vse.cz/zp/94786/podrobnosti</subfield>
   <subfield code="y">dc:identifier</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">VSKP</subfield>
  </datafield>
  <datafield tag="999" ind1="4" ind2="9">
   <subfield code="a">vse94786</subfield>
   <subfield code="b">260312</subfield>
  </datafield>
  <datafield tag="999" ind1="4" ind2="5">
   <subfield code="x">94786</subfield>
  </datafield>
 </record>
</collection>
