02258nam#a2200457 4500 000728185 VST 20251213202941.0 20230621044110.0 m o d cr#un# uucau 140721s2014 xxu o 00 0 eng d NEZPRACOVANÝ IMPORT 9781483323961 (ebook) 9781452270982 (paperback) 9781483312682 (ebook) VST eng VST VST SOC024000 bisacsh GPS bicssc JHBC bicssc KJSM bicssc Stewart, David W. author Focus Groups : Theory and Practice/ David W. Stewart, Prem N. Shamdasani. Third edition Thousand Oaks : SAGE Publications, Inc. (US), 2014. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups. elektronické knihy fd186907 czenas electronic books eczenas Social Science/Research Shamdasani, Prem N. author Paperback version: Focus Groups 9781452270982 https://zdroje.vse.cz/login?url=https://resolver.vitalsource.com/9781483323961 Plný text SAGE EB NEPOSILAT EB