02623nam#a2200481 4500 000728572 VST 20251213202941.0 20240903120001.0 m o d cr#un# uucau 200727s2020 xxk o 00 0 eng d NEZPRACOVANÝ IMPORT 9781529738308 (ebook) 9781526490100 (book) VST eng VST VST BUS043000 bisacsh BUS090010 bisacsh BUS016000 bisacsh KJS bicssc Burgess, Cheryl author The New Marketing : How to Win in the Digital Age/ Cheryl Burgess, Mark Burgess. First edition London : SAGE Publications, Ltd. (UK), 2020. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.  From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age.    The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.  We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.  elektronické knihy fd186907 czenas electronic books eczenas Business & Economics/Marketing/General Business & Economics/E-Commerce/Internet Marketing Business & Economics/Consumer Behavior Burgess, Mark author Book version: The New Marketing 9781526490100 https://zdroje.vse.cz/login?url=https://resolver.vitalsource.com/9781529738308 Plný text SAGE EB PAR 000688721 UEP01 776 E-book Tištěná verze NEPOSILAT EB