02225nam#a2200481 4500 000728612 VST 20251213202941.0 20240903120220.0 m o d cr#un# uucau 210329s2021 xxk o 00 0 eng d NEZPRACOVANÝ IMPORT 9781529758764 (ebook) 9781529720822 (book) 9781529720815 (hardcover) VST eng VST VST BUS043000 bisacsh BUS090010 bisacsh KJS bicssc J bicssc Dahl, Stephan author Social Media Marketing : Theories and Applications/ Stephan Dahl. Third edition London : SAGE Publications, Ltd. (UK), 2021. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Helping you make the connections between the theory and practice of social media marketing, this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing.  Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.  This text is essential reading for all marketing students, researchers and practitioners today. elektronické knihy fd186907 czenas electronic books eczenas Business & Economics/Marketing/General Business & Economics/E-Commerce/Internet Marketing Book version: Social Media Marketing 9781529720822 Hardcover version: Social Media Marketing 9781529720815 https://zdroje.vse.cz/login?url=https://resolver.vitalsource.com/9781529758764 Plný text SAGE EB PAR 000689006 UEP01 776 E-book Tištěná verze NEPOSILAT EB