02316nam#a2200445 4500 000728672 VST 20251213202941.0 20230710191533.0 m o d cr#un# uucau 230407s2023 xxu o 00 0 eng d NEZPRACOVANÝ IMPORT 9781071851609 (ebook) 9781071851647 (paperback) VST eng VST VST BUS043000 bisacsh KJS bicssc Lee, Nancy R. author Social Marketing : Behavior Change for Good/ Nancy R. Lee, Philip Kotler, Julie Colehour. Seventh edition Thousand Oaks : SAGE Publications, Inc. (US), 2023. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier Successful social marketing holds the power to change the world.  Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health,  protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource. elektronické knihy fd186907 czenas electronic books eczenas Business & Economics/Marketing/General Kotler, Philip author Colehour, Julie author Paperback version: Social Marketing 9781071851647 https://zdroje.vse.cz/login?url=https://resolver.vitalsource.com/9781071851609 Plný text SAGE EB PAR 000720830 UEP01 776 E-book Tištěná verze NEPOSILAT EB