02692nam#a2200397 4500 000728916 VST 20251213202941.0 20250314172700.0 m o d cr#un# uucau 250314s2025 xxk o 00 0 eng d NEZPRACOVANÝ IMPORT 9781036201944 (ebook) VST eng VST VST BUS043000 bisacsh KJS bicssc Kaurav, Rahul Pratap Singh author Marketing Analytics Using Excel : A Beginner′s Guide/ Rahul Pratap Singh Kaurav, Asha Thomas. First edition London : SAGE Publications, Ltd. (UK), 2025. 1 online resource text txt rdacontent computer c rdamedia online resource cr rdacarrier <p><em>Marketing Analytics Using Excel&nbsp;</em>is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.&nbsp;</p><p>Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:</p><ul><li>Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.</li><li>Exercises, activities and discussion questions to reinforce learning.</li><li>A focus on open access tools and career prospects which encourages readers to develop further</li></ul><p>This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.</p><p><strong>Dr Rahul Pratap Singh Kaurav</strong>&nbsp;is Associate Professor at FORE School of Management, New Delhi, India.</p><p><strong>Dr Asha Thomas</strong>&nbsp;is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.</p> elektronické knihy fd186907 czenas electronic books eczenas Business & Economics/Marketing/General Thomas, Asha author https://zdroje.vse.cz/login?url=https://resolver.vitalsource.com/9781036201944 Plný text SAGE EB NEPOSILAT EB