03718ntm a22005417i 4500 000729224 CZ-PrVSE 20260201122909.0 m d cr n|||||||||| 260201s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Nguyen, Dieu Hoa ISIS:179437 dis Work Motivation Factors Affecting Gen Z Employees’ Job Satisfaction and Engagement in the E-commerce Industry in HO CHI MINH City eng Work Motivation Factors Affecting Gen Z Employees’ Job Satisfaction and Engagement in the E-commerce Industry in HO CHI MINH City / Dieu Hoa Nguyen 2025 ?? stran : digital, PDF soubor Vedoucí práce: Marie Hořáková Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2026 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2026 This study explores the factors influencing job satisfaction and engagement among Vietnamese Generation Z employees working in the E-commerce industry in Ho Chi Minh City. As the E-commerce sector continues to develop rapidly in Vietnam, understanding factors that motivate and engage this generation is essential to improve performance and reduce employee turnover for organizations. The research focuses on six key factors, including compensation and salary, work-life balance, work environment, collaborative culture, leadership style, and career growth opportunities. Data was collected using a qualitative approach through twelve semi-structured interviews to gain deep insights into the experiences and expectations of Gen Z employees. The results show that this generation is influenced more by fairness, emotional support, transparent communication and meaningful career paths. Participants also highlight the value of supportive teamwork, approachable leadership, and opportunities to learn and grow within the organization. At the same time, issues such as heavy workloads, unclear expectations, and unstable internal processes were found to negatively affect satisfaction and long-term engagement. The study provides valuable understanding of how Gen Z employees experience work in the E-commerce sector and offers practical guidance for HR managers and leaders seeking to build more supportive and engaging workplaces. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas job satisfaction E-commerce industry human resource management work motivation factors Generation Z engagement Hořáková, Marie ISIS:137930 ths Legnerová, Kateřina, 1965- jo2015862775 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/92688/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/92688 Hlavní práce https://insis.vse.cz/zp/92688/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/92688/posudek/oponent/89473 Oponentura https://insis.vse.cz/zp/92688/priloha/33112 Přiloha k práci https://insis.vse.cz/zp/92688/podrobnosti dc:identifier NEPOSILAT VSKP vse92688 260124 92688