03307ntm a22005297i 4500 000729246 CZ-PrVSE 20260201122909.0 m d cr n|||||||||| 260201s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Nguyen, Minh Bach ISIS:179442 dis Exploring the Role of Green Marketing in Consumer Purchasing Behavior toward Electric Vehicles in Vietnam eng Exploring the Role of Green Marketing in Consumer Purchasing Behavior toward Electric Vehicles in Vietnam / Minh Bach Nguyen 2025 ?? stran : digital, PDF soubor Vedoucí práce: Efthymia Kottika Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2026 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2026 The thesis aims to determine the Vietnamese people's stands and viewpoints on electric vehicles, particularly customers’ evaluations of electric vehicle manufacturers’ green marketing. Based on this, the research identifies the key motivations and barriers that influence their awareness and willingness to purchase electric vehicles. The research is conducted using a qualitative approach through in-depth interviews with Vietnamese customers and they are invited to share their perceptions on the topic. The research results show that Vietnamese consumers' awareness is increasingly enhanced through the information they access from green marketing campaigns on social networks. Consequently, people will tend to purchase electric vehicles if the safety of these vehicles is improved, charging station infrastructure is developed, and battery quality is enhanced. Besides, green marketing campaigns should be specifically developed according to each group of consumers and bring real benefits. Lastly, companies should enhance their reputation by maintaining transparency in production processes and obtaining third-party certifications. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Electric vehicles Environmental Green marketing Vietnam Purchase Kottika, Efthymia, 1982- vse20221165123 ths Vinš, Marek jo2013743455 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/93229/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/93229 Hlavní práce https://insis.vse.cz/zp/93229/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/93229/posudek/oponent/88837 Oponentura https://insis.vse.cz/zp/93229/priloha/33124 Přiloha k práci https://insis.vse.cz/zp/93229/podrobnosti dc:identifier NEPOSILAT VSKP vse93229 260124 93229