Citace podle ČSN ISO 690

Citace podle APA

Keller, K. L. (2003). Strategic brand management: Building, measuring, and managing brand equity (2nd edition.). Upper Saddle River: Prentice Hall.

Styl Chicago

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd edition. Upper Saddle River: Prentice Hall, 2003.

Citace podle MLA

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd edition. Upper Saddle River: Prentice Hall, 2003.

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