02820nam a22005173i 4500 000729933 MiAaPQ 20260221103316.0 m o d | cr cnu|||||||| 260221s2025 xx o ||||0 eng d NEZPRACOVANÝ IMPORT 9788024660134 (electronic bk.) 9788024659961 (MiAaPQ)EBC32409414 (Au-PeEL)EBL32409414 (OCoLC)1551398058 GV716 Generated by AI. 796.069 Generated by AI. Čáslavová, Eva. Trends in Sports Marketing. 1st ed. Prague : Karolinum Press, 2025. {copy}2025. 1 online resource (152 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier This publication explores the evolution and trends in sports marketing, focusing on global and Czech contexts. It examines megatrends such as income and wealth, leisure time, changing societal values, technological advancements, and urbanization, which influence the development of sports marketing. The book delves into digital marketing strategies, the role of sports celebrities in marketing, and the marketing of sports services, highlighting their growth and future potential. It provides insights into strategic and tactical marketing approaches, emphasizing the importance of branding, sponsorship, and innovation in the sports industry. The work is intended for students and professionals seeking to understand and apply sports marketing concepts effectively. Generated by AI. Description based on publisher supplied metadata and other sources. Part of the metadata in this record was created by AI, based on the text of the resource. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Sports sponsorship. Generated by AI. Internet marketing. Generated by AI. elektronické knihy fd186907 czenas electronic books eczenas Print version: Čáslavová, Eva Trends in Sports Marketing Prague : Karolinum Press,c2025 9788024659961 ProQuest (firma) ko2008435111 https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=32409414 Plný text https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info Informace o práci s e-knihami PQ-OWNED EB PAR 000726910 UEP01 776 E-book Tištěná verze NEPOSILAT EB