01750nam a2200325 i 4500 000730283 CZ-PrGP 20260321115138.0 cr cn 260217s2025 xr 000 0 cze NEZPRACOVANÝ IMPORT 978-80-246-6013-4 200 Kč (online ; pdf) 978-80-246-5996-1 290 Kč (print) BUS043000 BUSINESS & ECONOMICS / Marketing / General bisacsh Čáslavová, Eva, et, al. Trends in Sports Marketing al. Čáslavová Eva et 1. elektronické vydání Karolinum 2025 1 online zdroj (154 stran) text txt rdacontent počítač c rdamedia online zdroj cr rdacarrier The book <i>Trends in Sports Marketing</i> explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of sports celebrities in promoting brands and events. The final chapter highlights innovations in sports services and customer participation. This insightful publication offers valuable knowledge for professionals and enthusiasts navigating the ever-changing sports marketing landscape. Marketing a reklama https://www.bookport.cz/AccountSaml/SignIn/?idp=https://id.vse.cz/idp/shibboleth&returnUrl=/kniha/trends-in-sports-marketing-15761/ Plný text BOOKPORT EB NEPOSILAT EB