Strategic market management : global perspectives

by Aaker, David A., 1938-, McLoughlin, Damien
Year: 2010

Building strong brands

by Aaker, David A., 1938-
Year: 2010

Brand asset management : driving profitable growth through your brands

by Davis, Scott M., 1964-
Year: 2002

Strategic market management

by Aaker, David A., 1938-
Year: 2001

Brand leadership

by Aaker, David A., 1938-, Joachimsthaler, Erich
Year: 2000

Marketing research

by Aaker, David A., 1938-, Day, George S., 1937-
Year: 1990

Marketing research

by Aaker, David A., 1938-, Day, George S., 1937-
Year: 1990

Marketing research : private and public sector decisions

by Aaker, David A., 1938-, Day, George S., 1937-
Year: 1980