Advanced introduction to marketing strategy

Autor: Day, George S., 1937-
Rok: 2022

The market driven organization : understanding, attracting, and keeping valuable customers

Autor: Day, George S., 1937-
Rok: 1999

Market driven strategy : processes for creating value

Autor: Day, George S., 1937-
Rok: 1999

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1990

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1990

Market driven strategy : processes for creating value

Autor: Day, George S., 1937-
Rok: 1990

Strategic market planning : the pursuit of competitive advantage

Autor: Day, George S., 1937-
Rok: 1984

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1983

Marketing research : private and public sector decisions

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1980