Marketing accountability for marketing and non-marketing outcomes

Rok: 2021

#Nico-Teens : JUUL, social media, and the teen vaping epidemic

Autor: Wood, Natalie T., 1970-, Allan, David B.,
Rok: 2021

Where there's smoke (and mirrors) there's Fyre!

Autor: Allan, David B.,, Wood, Natalie T., 1970-
Rok: 2020

Beyonce? : say my (brand) name

Autor: Allan, David, (Professor of music marketing),
Rok: 2019

Casa Cuadrau : yoga, art, and nature in the Spanish Pyrenees

Autor: Reddy, Roopa,, Rose, David, active 2019,
Rok: 2019

Achoo! : the Acclarent, Inc. revolution

Autor: Mukherjee, Kaushik,, Kowalczyk, David M.,, Gentry, Richard J.,
Rok: 2019

David Bowie : fame and finance

Autor: Allan, David (Professor of music marketing),
Rok: 2018

Netflix : pricing decision 2011

Autor: Robinson, David,, Oltersdorf, Max,
Rok: 2017

McDonald's 55 cent promotion

Autor: Robinson, David,
Rok: 2017

Genentech : introduction of the first therapy for acute stroke

Autor: Glazer, Rashi,, Bressler, John,, Liu, David,, Lee, Tom,, Margulies, Michael,, Vontz, Greg,
Rok: 2017

Wild Planet Toys and e-commerce : when should a manufacturer become an e-tailer?

Autor: Glazer, Rashi,, Levine, Karen,, Katz, David,, Zelmar, Karen,
Rok: 2017

Piege a souris : "SuperCat," the better mousetrap

Autor: Pickton, David,
Rok: 2016

Auto-Tecnic GmbH

Autor: Pickton, David,
Rok: 2016

Developing visitor profiles at an American cultural/heritage tourism attraction : a case study of the USS North Carolina Battleship Memorial

Autor: Crawford, Alleah,, Rivera, David,
Rok: 2015

Spanning silos : the new CMO imperative

Autor: Aaker, David A.
Rok: 2008

Unilever's mission for vitality

Autor: Austen-Smith, David,, Galinsky, Adam D.,, Chung, Katherine H.,, LaVanway, Christy,
Rok: 2007