Aaker on branding : 20 principles that drive success

Autor: Aaker, David A.,
Rok: 2014

Marketing research

Autor: Aaker, David A., 1938-
Rok: 2010

Building strong brands

Autor: Aaker, David A., 1938-
Rok: 2010

Strategic market management : global perspectives

Autor: Aaker, David A., 1938-, McLoughlin, Damien
Rok: 2010

Spanning silos : the new CMO imperative

Autor: Aaker, David A.
Rok: 2008

Spanning silos : the new CMO imperative

Autor: Aaker, David A., 1938-
Rok: 2008

Brand building : budování obchodní značky

Autor: Aaker, David A., 1938-
Rok: 2003

Brand asset management : driving profitable growth through your brands

Autor: Davis, Scott M., 1964-
Rok: 2002

Developing business strategies

Autor: Aaker, David A., 1938-
Rok: 2001

Strategic market management

Autor: Aaker, David A., 1938-
Rok: 2001

Brand leadership

Autor: Aaker, David A., 1938-, Joachimsthaler, Erich
Rok: 2000

Strategic market management

Autor: Aaker, David A., 1938-
Rok: 1992

Advertising management

Autor: Aaker, David A., 1938-, Batra, Rajeev, Myers, John G.
Rok: 1992

Managing brand equity : capitalizing on the value of a brand name

Autor: Aaker, David A., 1938-
Rok: 1991

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1990

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1990

Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ;

Autor: Aaker, David A., 1938-
Rok: 1989

Developing business strategies

Autor: Aaker, David A., 1938-
Rok: 1988

Developing business strategies

Autor: Aaker, David A., 1938-
Rok: 1984

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1983