Marketing insights from A to Z : 80 concepts every manager needs to know

Autor: Kotler, Philip, 1931-
Rok: 2003

Marketing moves : a new approach to profits, growth, and renewal

Autor: Kotler, Philip, 1931-, Jain, Dipak C., 1957-, Suvit Maesincee, 1961-
Rok: 2002

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 2001

Marketing management

Autor: Kotler, Philip, 1931-
Rok: 2000

Marketing : an introduction

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1997

Standing room only : strategies for marketing the performing arts

Autor: Kotler, Philip, 1931-, Scheff, Joanne
Rok: 1997

Marketing places : attracting investment, industry, and tourism to cities, states, and nations

Autor: Kotler, Philip, 1931-, Haider, Donald H., Rein, Irving
Rok: 1993

Strategic marketing for nonprofit organizations

Autor: Kotler, Philip, 1931-, Andreasen, Alan R., 1934-
Rok: 1991

Marketing-management : analysis, planning, implementation, and control

Autor: Kotler, Philip, 1931-
Rok: 1991

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1991

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1989

Principles of marketing : annotated instructor's edition

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1989

Marketing management and strategy : a reader

Rok: 1988

Marketing management and strategy : a reader

Rok: 1988

Marketing-management : analysis, planning, implementation, and control

Autor: Kotler, Philip, 1931-
Rok: 1988

Marketing : an introduction

Autor: Kotler, Philip, 1931-, Armstrong, Gary
Rok: 1987

Marketing management : analysis, planning, and control

Autor: Kotler, Philip, 1931-
Rok: 1984

Marketing management and strategy : a reader : readings in marketing management

Rok: 1980

Marketing for nonprofit organizations

Autor: Kotler, Philip, 1931-
Rok: 1975