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Kumar, V., 1957-
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Kumar, V., 1957-
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Handbook of research on customer equity in marketing
Research on customer equity in marketing
Year: 2015
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International marketing research
by
Kumar
,
V
.,
1957
-
Year: 2000
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2
Topic
marketingový výzkum
cílený marketing
1
mezinárodní marketing
1
strategický management
1
světová ekonomika
1
řízení vztahů se zákazníky
1
Author
Kumar, V., 1957-
2
Shah, Denish
1
Language
English
Genre
collective monographs
1
textbooks
1
Sublibrary
KIT
1
Knihovna Žižkov depoz. 2
1
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