Intelligent marketing : employing new-age technologies

Autor Kumar, V., 1957-
Rok : 2021

Handbook of research on customer equity in marketing

Rok : 2015

Statistical methods in customer relationship management

Autor Kumar, V., 1957-
Rok : 2012

Statistical methods in customer relationship management

Autor Kumar, V., 1957-, Petersen, J. Andrew
Rok : 2012

Customer relationship management : concept, strategy, and tools

Autor Kumar, V., 1957-, Reinartz, Werner
Rok : 2012

Customer lifetime value : the path to profitability

Autor Kumar, V., 1957-
Rok : 2008

Customer relationship management : a databased approach

Autor Kumar, V., 1957-, Reinartz, Werner J.
Rok : 2006

International marketing research

Autor Kumar, V., 1957-
Rok : 2000

On the profitability of long lifetime customers : an empirical investigation and implications for marketing

Autor Reinartz, Werner J., Kumar, V., 1957-
Rok : 2000