Intelligent marketing : employing new-age technologies

Autor: Kumar, V., 1957-
Rok: 2021

Handbook of research on customer equity in marketing

Research on customer equity in marketing
Rok: 2015

Customer relationship management : concept, strategy, and tools

Autor: Kumar, V., 1957-, Reinartz, Werner
Rok: 2012

Statistical methods in customer relationship management

Autor: Kumar, V., 1957-, Petersen, J. Andrew
Rok: 2012

Customer lifetime value : the path to profitability

Autor: Kumar, V., 1957-
Rok: 2008

Customer relationship management : a databased approach

Autor: Kumar, V., 1957-, Reinartz, Werner J.
Rok: 2006

International marketing research

Autor: Kumar, V., 1957-
Rok: 2000

On the profitability of long lifetime customers : an empirical investigation and implications for marketing

Autor: Reinartz, Werner J., Kumar, V., 1957-
Rok: 2000