Scaling procedures issues and applications

Autor: Netemeyer, Richard G., 1956-
Rok: 2003

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Autor: Bearden, William O., Netemeyer, Richard G.
Rok: 1999

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Autor: Bearden, William O., 1945-
Rok: 1999

Marketing : principles & perspectives

Autor: Bearden, William O., LaForge, Raymond W., Ingram, Thomas N.
Rok: 1995