Market-based management : strategies for growing customer value and profitability

Autor: Best, Roger J., 1945-, Roger J. Best
Rok: 1999

Consumer behavior : implications for marketing strategy

Autor: Hawkins, Del I., Coney, Kenneth A., Best, Roger J., 1945-, Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Rok: 1995

Consumer behavior : implications for marketing strategy

Autor: Hawkins, Del I., Coney, Kenneth A., Best, Roger J., 1945-, Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Rok: 1992

Consumer behavior : implications for marketing strategy

Autor: Hawkins, Del I., Coney, Kenneth A., Best, Roger J., 1945-, Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Rok: 1989

Consumer behavior : implications for marketing strategy

Autor: Hawkins, Del I., Coney, Kenneth A., Best, Roger J., 1945-, Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Rok: 1983