Winning through platforms : how to succeed when every competitor has one

Autor: Moser, Ted,, Bloom, Charlotte,, Akhtar, Omar,, Ted Moser (Prophet Consulting, USA), Charlotte Bloom (VSNRY Inc, UK), Omar Akhtar (Prophet Consulting, USA) ; foreword by David Aaker (Professor Emeritus of Marketing and Public Policy Haas School of Business, University of California, Berkeley).
Rok: 2023