The Oxford handbook of strategic sales and sales management

Strategic sales and sales management
Rok: 2011

Strategic marketing management : cases and applications

Autor: Cravens, David W., Lamb, Charles W., 1944-
Rok: 1990

Survey of selling priorities and sales management practices

Autor: Cravens, David W., LaForge, Raymond W., Ingram, Thomas N.
Rok: 1990

Marketing management

Autor: Cravens, David W., Woodruff, Robert B., Hills, Gerald E.
Rok: 1987

Strategic marketing

Autor: Cravens, David W.
Rok: 1987