Consumer perception of rebranding in the automotive industry in the Czech Republic : The case of Škoda Auto

Autor: Chudobova, Claire
Rok: 2025

The Influence of Formula 1 Teams' Content Marketing on Fan Loyalty : A Comparative Analysis of McLaren, Red Bull, and Ferrari.

Autor: Evstratenko, Anastasia
Rok: 2025

Implementation of Collaborative Market-Driving Strategies in Destination Tourism

Autor: Abeykoon, Herman Mahendra
Rok: 2025

Exploring the Role of Football Sponsorship in Brand Image formation : A Comparative Analysis of Betting, Financial Services, and Automotive Sponsors in the Czech Republic

Autor: Shapel, Alexey
Rok: 2025

Exploring the Role of Green Marketing in Consumer Purchasing Behavior toward Electric Vehicles in Vietnam

Autor: Nguyen, Minh Bach
Rok: 2025

Strategic Business Orientations

Autor: Kottika, Efthymia, 1982-
Rok: 2024

Grocery shopping in the post pandemic era : A study in the Czech Republic

Autor: Vélez Taborda, Alejandra
Rok: 2023

Attitudes of Generation Z towards coffee consumption in Vietnam

Autor: Nguyen, Thi Ngoc Ha
Rok: 2023

How digital consumers counter the threat to their privacy and security posed by Big Data

Autor: Simões Alves, Nuno Gabriel
Rok: 2022

Exploring the attitudes of young Vietnamese consumers towards the packaging of Korean cosmetic products

Autor: Nguyen, Khanh Linh
Rok: 2022

Social media marketing communications of convenience store franchises in Taiwan

Autor: Wang, Huai Yin
Rok: 2022

Consumer behavior of Millennials in Czech Republic when facing multiple crises : experiences from the COVID-19 pandemic and the 2022 energy crisis

Autor: Rodriguez Esponda, Franco Eduardo
Rok: 2022

Exploring the impact of TikTok and Instagram marketing on generation Z cosmetics female consumers in the Czech Republic

Autor: Vasylchenko, Olha
Rok: 2022

Influencer Marketing Effect on the Consumer’s Decision Making Process

Autor: Josifova, Andrea
Rok: 2022

Generation Z's perception of brand activism

Autor: Semchuk, Anastasiia
Rok: 2022

Chinese consumers' purchasing motivation of luxury products online

Autor: Liu, Xinyu
Rok: 2022

The use of food delivery applications among different consumer groups in the Czech Republic

Autor: Al Frouh, Yasmeen
Rok: 2022

Efectiveness of Facebook Advertising in the Context of a Small Manufacturer of Home Decorations

Autor: Santusová, Michala
Rok: 2022

Social media storms : empowering leadership beyond crisis management

Autor: Rydén, Pernille, 1969-, Hossain, Muhammad Ismail, 1979-, Kottika, Efthymia, 1982-, Škare, Vatroslav, 1977-
Rok: 2022

Market analysis on vehicle use and transportation preferences in Czech republic and Slovakia

Autor: Durec, Denis
Rok: 2021