Africa rising : how 900 million African consumers offer more than you think

Autor: Mahajan, Vijay, Gunther, Robert E., 1960-
Rok: 2009

Digital marketing : global strategies from the world's leading experts

Autor: Wind, Yoram, 1938-, Mahajan, Vijay
Rok: 2001

Capturing the effect of technology improvements on product positioning and introduction sequence decision-making

Autor: Bhattacharya, Shantanu H., Krishnan, Vish V., Mahajan, Vijay
Rok: 1998

Contemporary perspectives on strategic market planning

Autor: Kerin, Roger A., 1947-, Mahajan, Vijay, Varadarajan, P. Rajan
Rok: 1990

Models for innovation diffusion

Autor: Mahajan, Vijay.
Rok: 1985