Under Armour : creating and growing a new consumer brand

Autor: Sternthal, Brian,, Malaviya, Prashant,
Rok: 2018

Taxonomic versus goal-derived product categorization : effects on within and across category choice processes

Autor: Felcher, E. Marla, McGill, Ann L., Malaviya, Prashant
Rok: 2000

Ad repetition effects : the influence of amount and type of elaboration

Autor: Malaviya, Prashant
Rok: 2000

The influence of choice justification and stimulus meaningfulness on the attraction effect : an information-processing perspective

Autor: Malaviya, Prashant, Sivakumar, K.
Rok: 2000