Hey Alexa, launch Twitch : using sport sponsorship to drive business development

Autor: Declercq, Lindee,, Dalal, Keegan,, Piché, Megan C.,, Burton, Nicholas,, Naraine, Michael L., 1987-
Rok: 2021

Sport4Change : adapting to COVID-19 through innovation

Autor: McSweeney, Mitchell,, Svensson, Per G.,, Naraine, Michael L., 1987-
Rok: 2021

One nation, two teams : repositioning the Toronto Blue Jays among the threat of a new entrant

Autor: Dalal, Keegan,, Declercq, Lindee,, Piché, Megan C.,, Hyatt, Craig G.,, Naraine, Michael L., 1987-
Rok: 2021

California streamin' : developing an integrated social media strategy to attract fans to a new streaming app

Autor: Ingerson, Lynley,, Naraine, Michael L., 1987-, Agha, Nola,, Pedroza, Daniel J.,
Rok: 2020

To stream or not to stream? : A case of social media management within a professional sport organization

Autor: Wymer, Sarah,, Naraine, Michael L., 1987-, Thompson, Ashleigh-Jane,, Martin, Andy J.,
Rok: 2020