Tata Group and Air India : optimizing brands, routes, and operations in the airline portfolio

Autor: Sawhney, Mohanbir S.,, Choudhury, Debdutta,
Rok: 2023

Tapping into a digital brain : AI-powered talent management at Infosys

Autor: Sawhney, Mohanbir S.,, Poddar, Varun,, Kruse, Katharine,
Rok: 2022

Nike : tiptoeing into the metaverse

Autor: Sawhney, Mohanbir S.,, Goodman, Pallavi,
Rok: 2022

Microsoft Surface Hub 2S : the higher-education market opportunity

Autor: Sawhney, Mohanbir S.,, Goodman, Pallavi,
Rok: 2021

Uber : applying machine learning to improve the customer pickup experience

Autor: Sawhney, Mohanbir S.,, Shah, Birju,, Yu, Ryan,, Rubtsov, Evgeny,, Goodman, Pallavi,
Rok: 2020

Sony Computer Science Laboratories : sustaining a culture and organization for fundamental research

Autor: Toriyama, Masahiro, active 2020,, Sawhney, Mohanbir S.,, Kruse, Katharine,
Rok: 2020

Saama Technologies : growth through a focused vertical market strategy

Autor: Sawhney, Mohanbir S.,, Goodman, Pallavi,
Rok: 2018

Starbucks : driving growth through new dining occasions

Autor: Sawhney, Mohanbir,
Rok: 2018

WMS : revenue model innovation for gaming solutions

Autor: Sawhney, Mohanbir S.,, Goodman, Pallavi,, Broit, Ori,
Rok: 2017

Kheyti : product and business development at an agtech social enterprise

Autor: Sahay, Saumya,, Sawhney, Mohanbir S.,
Rok: 2017

Microsoft Corp. : branding and positioning .NET

Autor: Sawhney, Mohanbir,, Buenneke, Brian,, Jackson, Lisa,, Kulick, Lisa,, Kulick, Nancy,, Norton, Evan,, Post, Erica,, Rotem, Ran,
Rok: 2017

VMock : pivoting to succeed and scale in a technology startup company

Autor: Sawhney, Mohanbir,, Goodman, Pallavi,
Rok: 2017

Illinois Superconductor Corp : forecasting demand for superconducting filters

Autor: Sawhney, Mohanbir,, Damkroger, Lisa,, McGuirk, Greg,, Milbratz, Julie,, Rountree, John,
Rok: 2017

Cisco Systems : launching the ASR 1000 series router using social media marketing

Autor: Sawhney, Mohanbir S.,
Rok: 2017

Best Buy : creating a winning customer experience in consumer electronics

Autor: Sawhney, Mohanbir S.,, Goodman, Pallavi,, Keerthivasan, Ganesan,
Rok: 2017

The Hunger Games : Catching Fire

Autor: Sawhney, Mohanbir,, Goodman, Pallavi,
Rok: 2016

Modu : optimizing the product line

Autor: Sawhney, Mohanbir S.,
Rok: 2016

It's a new day : Microsoft's Office 2007 launch campaign

Autor: Sawhney, Mohanbir S.,, Waikar, Sachin,
Rok: 2016

Ontela PicDeck (A) : customer segementation, targeting, and positioning

Autor: Sawhney, Mohanbir S.,
Rok: 2016

Pagewell 2.0 : using customer research for product development

Autor: Sawhney, Mohanbir S.,, Goodman, Pallavi,
Rok: 2016