Handbook on brand and experience management

Autor: edited by Bernd H. Schmitt and David L. Rogers
Rok: 2008

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Autor: Schmitt, Bernd, 1957-, by Bernd H. Schmitt
Rok: 1999

Marketing aesthetics : the strategic management of brands, identity and image

Autor: Schmitt, Bernd, 1957-, Simonson, Alex, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Rok: 1997