Business marketing strategy : cases, concepts, and applications

Autor: Rangan, V. Kasturi, 1950-, Moriarty, Rowland T., Shapiro, Benson P., V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty, Jr.
Rok: 1995

Keeping customers

Autor: edited by John J. Sviokla, Benson P. Shapiro
Rok: 1993

Seeking customers

Autor: edited, with an introduction by Benson P. Shapiro, John J. Sviokla
Rok: 1993

Marketing management : principles, analysis, and applications. Vol. I

Autor: Shapiro, Benson P., Quelch, John A., Dolan, Robert J., Benson P. Shapiro, Robert J. Dolan, John A. Quelch
Rok: 1985