Business marketing strategy : cases, concepts, and applications

Autor: Rangan, V. Kasturi, 1950-, Moriarty, Rowland T., Shapiro, Benson P.
Rok: 1995

Seeking customers

Rok: 1993

Keeping customers

Rok: 1993

Marketing management : principles, analysis, and applications. Vol. I

Autor: Shapiro, Benson P., Quelch, John A., Dolan, Robert J.
Rok: 1985