Business marketing management : B2B

Autor: Hutt, Michael D., Speh, Thomas W.
Rok: 2013

Marketing principles and best practices

Autor: Hoffman, K. Douglas, Czinkota, Michael R., 1951-, Dickson, Peter R., Dunne, Patrick, Griffin, Abbie, Hutt, Michael D., 1946-, Krishnan, Balaji C., Lusch, Robert F., 1949-, Ronkainen, Ilkka A., Rosenbloom, Bert, Sheth, Jagdish N., 1938-, Shimp, Terence A., 1944-, Siguaw, Judy A., Simpson, Penny M., Speh, Thomas W., Urbany, Joel E.
Rok: 2005