Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-, Brady, Mairead, Goodman, Malcolm, Hansen, Torben, 1966-
Rok: 2016

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2016

Strategic brand management : building, measuring, and managing brand equity

Autor: Keller, Kevin Lane, 1956-
Rok: 2013

Strategic brand management : a European perspective

Autor: Keller, Kevin Lane, 1956-, Apéria, Tony, 1959-, Georgson, Mats
Rok: 2012

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2012

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-
Rok: 2012

Strategic brand management : building, measuring, and managing brand equity

Autor: Keller, Kevin Lane, 1956-
Rok: 2008