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Kotler, Philip, 1931-
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Kotler, Philip, 1931-
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1
Arts marketing insights : the dynamics of building and retaining performing arts audiences
by
Bernstein, Joanne Scheff, 1945-
Year: 2007
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2
Standing room only : strategies for marketing the performing arts
by
Kotler
,
Philip
,
1931
-
,
Scheff, Joanne
Year: 1997
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Book
2
Topic
art marketing
2
marketing kultury
2
umělecká činnost
divadelní představení
1
marketing
1
performance (umění)
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Author
Kotler, Philip, 1931-
2
Bernstein, Joanne Scheff, 1945-
1
Scheff, Joanne
1
Language
English
2
Genre
monographs
2
Sublibrary
KMG
Studovna Žižkov
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